Oscar Baudey

Brand Marketing StrategistData & InsightsFootball Athlete

Geneva, Switzerland

Oscar Baudey

Awards

Silver NailDigital Media, Ethical Design Strategy and AccessibilityADC Awards · 2026Bronze NailDigital Media, Business Innovation and Platform StrategyADC Awards · 2026Bronze NailDigital Media, For GoodADC Awards · 2026MeritDigital Media, Digital Products and ServicesADC Awards · 2026MeritSpatial Experience, Spatial Service DesignADC Awards · 2026WinnerDigital and Tech Innovation Award, with Fit-TechLondon Sport Awards · 2025

Films

2025 · 2 min · Activation and partnership lead2025 UEFA Champions Innovate ProgrammeOne of two start-ups selected for the 2025 UEFA Champions Innovate Programme: Equip Sport partnered with adidas Germany to bring the stations to Munich for the 2025 Champions League.
2025 · 2 min · Awards strategy, brief and creative leadEquip Sport's DNAThe centrepiece of the 2025 awards marketing strategy Oscar led, made to put Equip Sport in front of C-suite eyes. Built with the marketing agency Apollo18, and it has won 5 ADC Awards so far.
45 sec · Brief and creative leadEquip Sport's brandOscar's first project at Equip Sport, built to create affinity with urban sports culture in London.
2025 · 1 min · Campaign lead and brand representativeLondon Sport Award nightThe London hub launch and campaign was submitted for the London Sport Awards, where Equip Sport won the 2025 Digital and Tech Innovation Award.

Decks

Websites

2026 · Design and buildDomaine de MélyWebsite for a family wine estate in Bursins, AOC La Côte, Switzerland.
Visit domainedemely.ch

City stickers

Every Equip Sport launch gets a sticker, and every sticker gets its own city. Oscar commissions the artist, writes the brief and directs the work: one visual idea taken from the place itself, wrapped around the same instruction to play for free.

Career

Jun 2025 to Jun 2026Marketing Analytics and Operations ManagerEquip Sport, Geneva

Wrote the strategy and design behind partnership pitches for adidas, Bupa, Airbnb and Jumpstart Charities: EUR 2.15 million signed.

Oct 2024 to Jun 2025Marketing Operations CoordinatorEquip Sport, Geneva

Coordinated every marketing project: 15 of them across 7 European cities, including the 2025 Digital and Tech Innovation Award at the London Sport Awards.

Jul 2024 to Oct 2024Operations InternEquip Sport, Geneva

Coordinated the Q3 events and projects in London and Paris; assisted the Paris activation, then led the London one with Merton Council.

Sep 2024 to Oct 2024Brand and Design StrategistPLB LAB, San Francisco

Co-facilitated a live executive workshop guiding VISA USA's senior stakeholders through brand strategy for their 2026 campaign.

Football

2020 to 2024Cal Poly MustangsNCAA Division 1, San Luis Obispo
2020 to 2023Portland TimbersPortland, Oregon
2019 to 2020Almere City FCAlmere, Netherlands
2016 to 2017LOSC AcademyLille, France
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